Calling all coffee aficionados and everyone whose lives aren’t complete without a sip of coffee: The Philippine Coffee Expo (PCE) 2023 is happening this June and we’re about to see world-class beans, try latest industry products, meet coffee experts, and experience more coffee-related activities that will definitely keep us wide awake throughout the event!

At the media launch held on Thursday (March 30, 2023) at the Romulo Café in Quezon City, the Philippine Coffee Guild (PCG) gave us a peek at what to expect at the three-day event happening from June 2 to 4 at the World Trade Center in Pasay City. The organizers are expecting a huge crowd — 1,000 people at plenary sessions, more than 70 booths, dozens of concessionaires, and more than 6,000 visitors during that weekend.

C is for coffee! (L-R) Cherry Cruz TWG Member – Philippine Coffee Quality Competition CEO – Equilibrium Intertrade Corporation; Dir. Junibert de Sagun Director – Agribusiness and Marketing Assistance Service (AMAS) Department of Agriculture; Mary An Mada Senior Trade and Industry Development Specialist Department of Trade and Industry, Region IV-A; Ronald Yu Executive Director Philippine Coffee Guild; Dr. Mel Garcia Chairperson Philippine Coffee Guild; Mr. T.J. Ryan Chief-of-Party ACDI/VOCA PhilCAFE Project.

“We are expecting a diverse group of participants that represent the key players of the Philippine coffee value chain and market systems from Luzon, Visayas, and Mindanao,” said Ron Yu, PCG Executive Director.

He added that the expo’s plenary session will include Philippine and international speakers who will discuss coffee industry trends, business opportunities and challenges, coffee quality, marketing, and the increasing demand for Philippine coffee, among others.

“We are encouraging everyone to join us at the World Trade Center to experience and taste the best coffee products from the Philippines and converge with coffee farmers, coffee producers, business owners, organizations, baristas, roasters, and coffee enthusiasts from all over the Philippines,” Yu said.

He explained that for its second year, the PCE is embracing the theme “Brewing the Future” as the industry anticipates an exciting future for Philippine coffee and prepares for the challenges and opportunities that the future holds. This year’s PCE will also serve as the culminating event for the annual Philippine Coffee Quality Competition (PCQC), with PCQC winners to be announced during the program.

“We also want to highlight the inspiring stories of our hardworking coffee producers and farmers as we support them in the coffee business industry,” he added.

Throughout the 3-day event, different coffee-related exhibitors will showcase their products and services for those who are looking for suppliers, while exciting barista competitions will be happening simultaneously at the competition area. A business-matching area will also be set up where buyers and sellers can sit down and close business deals.

During the first 2 days, various topics will be presented by local and international coffee experts in the plenary area and pocket talks will happen in the breakout sessions. While on the last day of the expo, PCE will host the first-ever Roasters and Producers Forum in the morning, followed by the awarding of the PCQC winning farmers in the afternoon.

The PCE 2023 is supported by the Department of Trade and Industry, the Department of Agriculture, and the PhilCAFE Project, implemented by ACDI/VOCA and funded by the US Department of Agriculture. Sponsors include Concept Specialist Inc., Equilibrium Intertrade Corporation, Global Pacific Distribution Network Corporation, and ACDI/VOCA PhilCAFE, so get your taste buds ready for a coffee adventure like no other.

About PCG:

PCG is a non-profit progressive coffee industry organization in the Philippines. Since 2019, the organization envisions an inclusive, unified, and sustainable Philippine coffee quality, culture, and economy. Its mission is to be a catalyst for mobilizing and building consensus among stakeholders in the value chain and to advocate for the growth and advancement of the Philippine coffee industry.

(Credits to Manila Millennials)

https://manilamillennial.com/2023/03/31/ph-coffee-expo-2023/